The 2019 IPC Cross-Border E-Commerce Shopper Survey is one of the most extensive research projects of its kind. Its objectives are to understand consumer preferences and experiences in relation to the delivery of cross-border e-commerce items. Also included within this year’s report are trends based on the results of the 25 countries which were included in the survey in 2016, 2017, 2018 and 2019.
COVID-19 has shifted consumers behavior and brought exponential growth to e-commerce. What have we learnt in 2020? And how can we build strategies to meet the increased demand for e-commerce?
Source: International Air Transport Association (IATA)