The pharmaceutical industry is a key partner in Europe’s fight against disease, developing new treatments and cures for patients across Europe. It is imperative that Europe remains a competitive destination for medical research and development by maintaining, sustaining and developing a predictable, robust regulatory and innovation-supportive incentives environment.
Source: European Federation of Pharmaceutical Industries and Associations
The 2019 IPC Cross-Border E-Commerce Shopper Survey is one of the most extensive research projects of its kind. Its objectives are to understand consumer preferences and experiences in relation to the delivery of cross-border e-commerce items. Also included within this year’s report are trends based on the results of the 25 countries which were included in the survey in 2016, 2017, 2018 and 2019.