Pressure from some of their biggest customers is pushing companies like global shipping giant Maersk to pollute less when they transport goods. It’s a sign that individual companies’ commitments to tackling climate change can influence others along the entire supply chain.

With maintaining the same rate of increase in demand for freight transportation, CO2 emissions can reach high values. To prevent this, a method has been developed, that allows supply chains participants to make CO2 emissions a KPI.