The deal means that the WebCargo booking solution will be integrated into 7LFreight’s platform, giving the company access to a wider market.
WebCargo said that the acquisition solidifies its North American presence, bringing 7LFreight customers onto its booking platform which connects more than 30 airlines and 10,000 freight forwarding offices globally.
Brennan O’Dowd, chief executive of 7LFreight, said: «We’ve competed with WebCargo over the years, and I believe that by joining our data sets and capabilities, we’ll be able to provide an industry-leading, comprehensive global solution to our customers.
«This acquisition makes a lot of sense for our customers as well as our employees.»
He added: «At 7LFreight, our commitment has always been to simplify freight pricing and quote automation. This partnership is the next logical step in delivering on that promise to our customers.»
Manel Galindo, chief executive of WebCargo, added: «As more airlines embrace Digital Air Cargo, we’ve been able to give forwarders the digital tools to book cargo instantly, saving time and money.
«7LFreight has been working towards that same goal and we’re excited to combine our experience and networks so more forwarders can offer quicker, cheaper and more predictable air cargo services while maintaining the highest standard of customer care.»
Florida-headquartered Freightos Group announced its acquisition of 7LFreight at the AirCargo Conference in New Orleans on January 17.